Problematika distribuční sítě farmaceutického průmyslu

Autor: Novotná, Ivana
Jazyk: čeština
Rok vydání: 2012
Předmět:
Druh dokumentu: masterThesis
Popis: This thesis deals with the descriptive analysis of entire process of the pharmaceutical industry's distribution and the verification of its effective functioning in the Czech Republic. The first part is focused on the definition of key terms and presents the theoretical basis for this thesis (specifics of pharma industry, history of pharmaceutics and pharma industry, actual situation and predictions of pharma industry). The second part is concerned the individual subjects of the distribution - pharmaceutical company, wholesaler and pharmacy.
Databáze: Networked Digital Library of Theses & Dissertations