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This thesis reports on the business of Czech entrepreneurial entities on the Italian market, in particular about their problems during penetration of this market and other specifics, which they daily have to deal with. The first chapter is devoted to the review of trade balance between Italy and the Czech Republic. It analyses the current state but also the recent development of the trade with goods and services, the commodity structure and the Italian investment environment. The second chapter deals with the most important export promotion organizations both in Italy and the Czech Republic. The third chapter analyzes the Italian market using the PEST analysis, which reviews the political-legal, economic, socio-cultural and technological influences on the market. The following three chapters describe the outcomes of a qualitative research conducted in three companies operating in different fields. The final chapter provides a comprehensive output in the form of a SWOT analysis of the Italian market and a set of several pieces of advice for current and future Czech exporters to the Italian market. The conclusion only recapitulates the previous chapters and summarizes the most important findings resulting from this thesis. |
