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The theme of this thesis is the Corporate Social Responsibility. The theoretical part deals with the basic concepts and principles connected with CSR, its history, Triple Bottom Line structure and the stakeholder analysis. It also describes the available methods for measuring social responsibility and the prizes awarded for the most responsible companies. Finally, it also presents the attitudes of Czech firms and Czech public towards CSR and summarizes the main arguments for and against the concept of CSR. In the practical part are defined goals of social responsibility and the company's stakeholders and based on this facts evaluated the main activities of CSR strategy and suggested expanding activities in the Czech Republic. |
