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The main goal of the Master's thesis is to create a document proving the viability and economic rationality of the business plan of establishing the food store Večerka Hvězda. Master's thesis is divided into two main parts. The first part is a theoretical part, where all the main concepts of business, legal forms and the structure of the business plan are defined. The practical part consists of the concrete business plan, where you can find detailed information about the company, description of business opportunities, analysis of environment, competition and risks, financial processing and evaluation of the entire business plan. |
