Marketingová komunikace zaměřená na seniory

Autor:	Palková, Zuzana
Jazyk:	čeština
Rok vydání:	2011
Předmět:	seniors komunikační mix communication campaign generation 55+ generace 55+ marketingová komunikace elderly marketing communication komunikační kampaň senior stárnutí populace communication mix
Druh dokumentu:	masterThesis
Popis:	The master thesis deals with the potential of Czech seniors for Czech marketers. On the basis of secondary as well as primary researches the main elderly consumers' behavioral characteristics, their attitude to commercials and the best practise of communication mix are covered in the thesis. There is also the analysis of the practical example of communication campaign targeting at generation 55+, included its evaluation.
Databáze:	Networked Digital Library of Theses & Dissertations
Externí odkaz:	http://www.nusl.cz/ntk/nusl-162240 Zobrazit plný text záznamu