Vnější prostředí podniku
| Autor: | ŠTĚRBOVÁ, Petra |
|---|---|
| Jazyk: | čeština |
| Rok vydání: | 2013 |
| Předmět: |
dodavatelé
questionnaire Analysis of the external environment competitive advantage export zprostředkovatelé perfect competition STEP analýza konkurence dotazníkové šetření ostatní veřejnost komunikační proces monopol kupní chování konkurenční výhoda Analýza vnějšího prostředí cena odběratelé foreign commerce customers communication process zahraniční obchod other public price příležitost. competition makroprostředí STEP analysis dokonalá konkurence monopoly suppliers opportunity. macro-environment purchase behavior agents vývoz |
| Druh dokumentu: | masterThesis |
| Popis: | This thesis was focused on the theme: External environment of the company. The business was chosen during the preparation and give me necessary information. Researched business called Aerosol ? Service Ltd., place of business is in central Bohemian (Pletený Újezd). The main products of the company are polyurethane foams. This dissertation was divided into three pillars. The first pillar was oriented of the external surroundings of company. These surroundings were adequately described. The next step was survey, because was needed to profile customer satisfaction. Another important step was to analyze the strongest and closest competitors on the market. The second pillar was focused on farther surroundings professionally called macro surroundings. This part has been described by STEP analysis. From this analysis was evaluated several most fundamental and long-term factors. The last pillar was focused on foreign trade, which is for company the most important. 85 % of the all production goes abroad. Here was analyzed market of European Union and final effect was chosen two best companies according to set criteria to begin new business possibilities. The main object of the thesis was to analyze the external environment of the company. In my opinion, the main object fulfilled. New findings were found in the external environment, and they are designed to changes and recommendations. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
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