Moderní technologie v maloobchodě
| Autor: | VLČKOVÁ, Petra |
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| Jazyk: | čeština |
| Rok vydání: | 2013 |
| Předmět: | |
| Druh dokumentu: | masterThesis |
| Popis: | The diploma thesis deals with analysis of these modern retail technologies and identifies current knowledge and awareness of consumers. The biggest emphasis is placed on self-checkouts. In the beginning of this thesis are described and explained the theoretical background. In the practical part there is a survey, which consist of the questionnaire research, the observation and the structured interviews. Based on these three methods there is identified how consumers and retailers perceive these technologies. The conclusion contains the evaluation of gathered information and the presentation of some options for improvement. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
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