Řízení marketingu na Jihočeské univerzitě v Českých Budějovicích

Autor:	MIKEŠOVÁ, Michaela
Jazyk:	čeština
Rok vydání:	2012
Předmět:	corporate identity public relations marketing marketingová komunikace marketing communication public realations benchmarking
Druh dokumentu:	masterThesis
Popis:	The particular purpose of my thesis was to analyze University of South Bohemia in České Budějovice?s marketing management. In my thesis I have focused on marketing communication and issues of corporate identity which belongs to fundamental components of public relations. After evaluation of instruments currently put to use and after benchmarking elaboration I can convey, however, University of South Bohemia falls behind other universities in many aspects particularly in modern trends. My thesis summarizes many deficiencies and areas which deserves more attention in the future. I believe the University is going to realize measures to improve its position. I also hope it will appreciate my comments and it will take my proposals into account which could catch up some of trends.
Databáze:	Networked Digital Library of Theses & Dissertations
Externí odkaz:	http://www.nusl.cz/ntk/nusl-137325 Zobrazit plný text záznamu