Social marketing as a method to address HIV/AIDS in Kinshasa, Democratic Republic of Congo
Autor: | Ayikwa, Lutete Christian. |
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Jazyk: | angličtina |
Rok vydání: | 2012 |
Předmět: | |
Druh dokumentu: | Text |
Popis: | M. Tech. Marketing Describes the level of awareness of HIV/AIDS, exposure to information, accessibility to condoms and sexual conduct of inhabitants of Kinshasa regarding HIV/AIDS issues under the scrutiny of HIV social marketing campaigns. Secondly, the study aims at investigating the relationships between level of awareness of HIV/AIDS, exposure to information, accessibility to condoms, poverty/equity and sexual conduct amongst the inhabitants of Kinshasa. Thirdly, it intends to determine the difference between groups with regard to gender, age and socio-economic status. |
Databáze: | Networked Digital Library of Theses & Dissertations |
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