Social marketing as a method to address HIV/AIDS in Kinshasa, Democratic Republic of Congo

Autor: Ayikwa, Lutete Christian.
Jazyk: angličtina
Rok vydání: 2012
Předmět:
Druh dokumentu: Text
Popis: M. Tech. Marketing
Describes the level of awareness of HIV/AIDS, exposure to information, accessibility to condoms and sexual conduct of inhabitants of Kinshasa regarding HIV/AIDS issues under the scrutiny of HIV social marketing campaigns. Secondly, the study aims at investigating the relationships between level of awareness of HIV/AIDS, exposure to information, accessibility to condoms, poverty/equity and sexual conduct amongst the inhabitants of Kinshasa. Thirdly, it intends to determine the difference between groups with regard to gender, age and socio-economic status.
Databáze: Networked Digital Library of Theses & Dissertations