Market feasibility study for digital cordless telephones.

Jazyk: angličtina
Rok vydání: 1997
Předmět:
Druh dokumentu: Bibliografie
Popis: by Leung Kwok-Yiu.
Thesis (M.B.A.)--Chinese University of Hong Kong, 1997.
Includes bibliographical references (leaves 55-57).
p.ii
TABLE OF CONTENTS --- p.iii
LIST OF ILLUSTRATION --- p.vi
LIST OF TABLES --- p.vii
Chapter
Chapter I. --- INTRODUCTION --- p.1
What is a Cordless Telephone ？ --- p.1
Cordless Telephone in Local Industry --- p.2
Manufacturers Pushed Towards Digital With Little Success --- p.3
Study on Latest Scenario --- p.4
Chapter II. --- RESEARCH METHOD --- p.5
Data Collection --- p.5
Analysis --- p.6
The Subject Company --- p.7
Chapter III. --- EXECUTIVE SUMMARY OF THE FEASIBILITY PLAN --- p.9
Chapter IV. --- BUSINESS CONCEPT --- p.11
Chapter V. --- PROPOSED PRODUCT --- p.13
Target Users --- p.13
User Centred Features --- p.14
Communication Range --- p.16
Secure Communication --- p.17
Less Interference --- p.17
Chapter VI. --- MARKET SIZE --- p.19
Chapter VII. --- COMPETITIVE ANALYSIS --- p.22
Legal and Regulatory Environment --- p.23
Social-Cultural Environment --- p.23
Technological Environment --- p.24
Competitors --- p.26
Strength and Weakness --- p.28
Chapter VIII. --- PRODUCT DEVELOPMENT AND MANUFACTURING STRATEGIES … --- p.30
Technology Licensing --- p.30
Capability Building --- p.33
Regulatory Requirements --- p.34
Patent Issues --- p.34
Manufacturing Strategy --- p.35
Chapter IX. --- MARKETING STRATEGIES --- p.37
Product Strategy --- p.37
Pricing Strategy --- p.37
Distribution Strategy --- p.39
Promotion Strategy --- p.40
Chapter X. --- FINANCIAL PROJECTIONS --- p.42
Development Expenses --- p.42
Material Costs --- p.43
Gross Margin --- p.44
Breakeven Quantity --- p.44
Chapter XI. --- RISKS AND CONTINGENCY --- p.46
Market Risk --- p.46
Technical Risk --- p.46
Other Risks --- p.47
Contingency and Exit --- p.48
Chapter XII. --- CONCLUSION --- p.49
APPENDIXES
Chapter A. --- DIFFERENT TYPES OF CORDLESS TELEPHONES --- p.50
CT0 --- p.50
CT1 --- p.50
CT2 --- p.51
DCT --- p.51
DSSS --- p.52
DECT --- p.52
PHS --- p.52
Chapter B. --- VOICE QUALITY IN DIGITAL CORDLESS --- p.53
Echo Problem --- p.53
BIBLIOGRAPHY --- p.55
Books --- p.55
Reports and Periodicals --- p.56
Internet Websites --- p.56
Interviews --- p.57
Databáze: Networked Digital Library of Theses & Dissertations
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