Market feasibility study for digital cordless telephones.
Jazyk: | angličtina |
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Rok vydání: | 1997 |
Předmět: | |
Druh dokumentu: | Bibliografie |
Popis: | by Leung Kwok-Yiu. Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. Includes bibliographical references (leaves 55-57). p.ii TABLE OF CONTENTS --- p.iii LIST OF ILLUSTRATION --- p.vi LIST OF TABLES --- p.vii Chapter Chapter I. --- INTRODUCTION --- p.1 What is a Cordless Telephone ? --- p.1 Cordless Telephone in Local Industry --- p.2 Manufacturers Pushed Towards Digital With Little Success --- p.3 Study on Latest Scenario --- p.4 Chapter II. --- RESEARCH METHOD --- p.5 Data Collection --- p.5 Analysis --- p.6 The Subject Company --- p.7 Chapter III. --- EXECUTIVE SUMMARY OF THE FEASIBILITY PLAN --- p.9 Chapter IV. --- BUSINESS CONCEPT --- p.11 Chapter V. --- PROPOSED PRODUCT --- p.13 Target Users --- p.13 User Centred Features --- p.14 Communication Range --- p.16 Secure Communication --- p.17 Less Interference --- p.17 Chapter VI. --- MARKET SIZE --- p.19 Chapter VII. --- COMPETITIVE ANALYSIS --- p.22 Legal and Regulatory Environment --- p.23 Social-Cultural Environment --- p.23 Technological Environment --- p.24 Competitors --- p.26 Strength and Weakness --- p.28 Chapter VIII. --- PRODUCT DEVELOPMENT AND MANUFACTURING STRATEGIES … --- p.30 Technology Licensing --- p.30 Capability Building --- p.33 Regulatory Requirements --- p.34 Patent Issues --- p.34 Manufacturing Strategy --- p.35 Chapter IX. --- MARKETING STRATEGIES --- p.37 Product Strategy --- p.37 Pricing Strategy --- p.37 Distribution Strategy --- p.39 Promotion Strategy --- p.40 Chapter X. --- FINANCIAL PROJECTIONS --- p.42 Development Expenses --- p.42 Material Costs --- p.43 Gross Margin --- p.44 Breakeven Quantity --- p.44 Chapter XI. --- RISKS AND CONTINGENCY --- p.46 Market Risk --- p.46 Technical Risk --- p.46 Other Risks --- p.47 Contingency and Exit --- p.48 Chapter XII. --- CONCLUSION --- p.49 APPENDIXES Chapter A. --- DIFFERENT TYPES OF CORDLESS TELEPHONES --- p.50 CT0 --- p.50 CT1 --- p.50 CT2 --- p.51 DCT --- p.51 DSSS --- p.52 DECT --- p.52 PHS --- p.52 Chapter B. --- VOICE QUALITY IN DIGITAL CORDLESS --- p.53 Echo Problem --- p.53 BIBLIOGRAPHY --- p.55 Books --- p.55 Reports and Periodicals --- p.56 Internet Websites --- p.56 Interviews --- p.57 |
Databáze: | Networked Digital Library of Theses & Dissertations |
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