An investigation into internet user behaviour in different cultures and linguistic communities
| Autor: | Lichy, Jessica Victoria |
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| Rok vydání: | 2010 |
| Předmět: | |
| Druh dokumentu: | Electronic Thesis or Dissertation |
| Popis: | The present study explores the adoption and usage of the Internet in France and the UK to provide an insight into contemporary Internet user behaviour. It examines the degree to which theories of innovation adoption and cultural frameworks are relevant in the online environment. A survey is undertaken among Internet users in Lyon and Manchester; indicating a number of similarities and some differences in the activities performed online. The findings of the survey show strong signs of converging Internet user behaviour and call for further investigation into convergence. to-depth interviews with a new population in Lyon and Manchester are carried out using matched subjects in order to eliminate the factors that may have influenced convergence in the survey. The interview data provide strong indicators of converging Internet use. The implications of converging Internet use are discussed from an academic, theoretical and practical perspective |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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