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This thesis investigates the factors that influence whether visitors to art exhibitions experience accessible introductory art labels or not. From the need of making art exhibitions and their communication available to more people of society the aim with this study is to increase awareness about the factors that influence accessibility and generate ideas about useful theory concerning accessible labels. By connecting theory concerning the purpose of art exhibitions, the social context of art exhibitions, orientation and disorientation and different views related to exhibition labels the author, by influence from the swedish Special pedagogy educational authority (Specialpedagogiska skolmyndigheten) accessibility model ”tillgänglighetsmodellen”, creates a accessibility model concerning the context of introductory art labels. The study gathered material from visitor interviews and observations from two different art exhibition institutions in Stockholm: Bonniers Konsthall and Spritmuseum, one art gallery and one cultural museum with an art exhibition feature. The analysis from the field work then formed the content of the accessibility model concerning the context of introductory art labels. As a background to the ideas behind the labels interviews where also performed with personnel in command of the communication concerning the labels. The results show that the visitors experience of accessible introductory art labels can be related to physical, social and pedagogical factors. Where the physical factors included reading situation, placing, lighting and soundscape. The social factors included other visitors, the willingness to ”do things right” and disorientation, confusion and uncertainty. The pedagogical factors included legibility, readability and well worth reading. The study also shows that the visitors pre-knowledge of art and habit of visiting art exhibitions could influence the visitors experience of accessibility. Where visitors without pre-knowledge about art history in the art gallery Bonniers Konsthall all found the texts non-accessible depending on a mix of physical, social and pedagogical factors. At the cultural museum Spritmuseum however visitors without pre-knowledge of art could find the text accessible. There a positive experience of the reading situation, including lightning and few other visitors, made visitors feel that the text where more accessible even when they experienced some difficulty with the accessibility related to pedagogical factors like text length. The study shows that the different factors of accessibility related to introductory art labels interacted and influenced the overall experience of text accessibility. This is a two years master's thesis in Museum and cultural heritage studies. |
