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This study aims to gain a deeper understanding of how microanimations contribute to enhancing user experiences in mobile interfaces. By examining how microanimations influence how users perceive mobile application interfaces, it is possible to comprehend the significance of dynamic visual feedback from interactions. Feedback can be animated in various ways and is present in multiple parts of an interface; therefore, we intend [JB1] to investigate how all microanimations affect the overall user experience. The methodology employed in this study is qualitative and based on triangulation, combining three different types of data to enhance result validity. The eight participants in the study engaged in A/B-testing of four applications. Version A included an interface with microanimations, while B lacked microanimations. All user tests were observed and documented. After each tested application, respondents completed a survey, resulting in a total of 64 surveys collected. After completing the tests and surveys, semi-structured interviews were conducted in forms of focus groups. The results imply that microanimations can enhance user experiences by providing user feedback, which for instance contributes to increased understanding and engagement among users. In some cases, the results suggest that microanimations can cognitively overload users if they are excessive and not sufficiently discreet. |
