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Title: Kriskommunikation på 140 tecken; En kvantitativ innehållsanalys om media och myndigheters traditionella roller vid pandemikrisen A(H1N1) via SVT Rapport och Krisinformation.se:s twitterflöden. Author: Arne Wetterholm & Petter Westlund Tutor: Mats Eriksson Course: Medie- & Kommunikationsvetenskap C, inriktning PR Semester: Autumn 2009 Purpose: The purpose of this study is to analyse how twitter-feeds has been reporting the A(H1N1) pandemics. Do authorities and media keep their classical approach towards new crisis in a new media channel like Twitter. Method & material: The analysis is conducted through a quantitative research method where two Twitter feeds will be used as the main source of the material. The 50 latest messages of the feeds in both Twitter microblogs Krisinformation.se and SVT PlayRapport will be represented in the material. Theories: The theoretical background consists of Jan van Dijk and Manuel Castells theories of the network society. The theories of classical approach on authorities and media are also a part of the theoretical background along with theories about the modern web. Main results: The main results of this study points towards a continuous approach of both authorities and media in the Twitter feeds. That means that new opportunities of crisis information don’t mean new approaches for authorities and media when reporting a crisis. Keywords: crisis information, crisis communication, Twitter, SVT, Rapport, Krisinformation.se, kriskommunikation, A(H1N1), nya influensan, svininfluensan, swine inluenza, microblog, mikroblogg, kvantitativ, quantitative, innehållsanalys, context analysis. |
