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The effect of design principles on website usability for a wide target population isexamined in this qualitative study. The study specifically looks at how to develop awebsite to meet the demands of the 55–64 year old older demographic. User testing andinterviews were both used as part of the study's mixed-methods strategy to gather data.The findings demonstrate that following design concepts, such as visual hierarchy,distinct contrast, and the use of suitable color schemes, greatly enhances the seniorpopulation's ability to browse the website. The user experience is also improved byapplying gestalt principles like proximity, resemblance, and closure. According to thestudy's findings, a user-centered approach to website design that incorporates gestaltlaws and design principles can increase usability for a variety of users. |