| Autor: |
Nyberg, Hugo, Kempe, Herman |
| Jazyk: |
angličtina |
| Rok vydání: |
2018 |
| Předmět: |
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| Druh dokumentu: |
Text |
| Popis: |
Purpose: The purpose of this thesis isto extend the understanding of Consumer Perceived Ethicality by examining the relationship between dynamic pricing, brand trust and CPE. Research questions: What relationship does dynamic pricing have with CPE? What effect does brand trust have in the relationship between dynamic pricing and CPE? Methodology: A explanatory research design with a quantitative approach was conducted. The sample included 101 respondents using a non-probability sampling method. Conclusion: A positive relationship between CPE, brand trust and dynamic pricing were supported with this research. A positive relationship between brand trust and dynamic pricing could also be seen. As the correlation between brand trust and CPE were lower than dynamic pricing towards CPE, a mediating effect through brand trust could not be seen. |
| Databáze: |
Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
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