| Popis: |
Background: In the past few decades the world business map has shrunk considerably. Economic unions, tighter cooperation between different countries and across continents is nowadays setting the pace of current economy trends. Moreover, the rise of the internet and technology has interconnected people and markets more than ever. In this dynamic new setting, entrepreneurs and novel ideas have found the ideal ground to flourish. Startups are taking the business world by storm. Moreover, many of them are ambitious enough to engage in International markets right after their conception. It would be interesting to study the process they undergo and revisit it through the application of C-K Design Thinking Theory. Purpose: The purpose of this thesis dissertation is to apply Design Thinking C-K Theory in the Internationalization process of Startups and study how it can serve as model of reasoning for that process. Methodology: Primary data in the form of qualitative interviews were retrieved from three Startups concerning their Internationalization process. They were in turn analyzed by being revisited, with the application of Design Thinking Theory of C- K (Concept – Knowledge) and supported by relevant theory. The results were thought-provoking and will demonstrate how C-K can be used as a model of reasoning for this Process. Results: The study demonstrated that C-K Theory can be used as a model of reasoning for the Internationalization process by strengthening reasoning, improving management and organizing and working synergistically with other theories to generate creativity and problem solving. |
