Politik på Facebook : En studie om högskolestudenters intresse för politik på Facebook

Autor:	Patriksson, Andreas, Lindberg, Samuel
Jazyk:	švédština
Rok vydání:	2014
Předmět:	Politik Sociala medier Egenintresse Polarisering Media and Communication Technology Medieteknik
Druh dokumentu:	Text
Popis:	The quick development of social media and their increased number of users, amongst mainly young adults, means that a lot of the university students of today are present there. During the last years, Facebook has developed into a political venue, where politicians, parties and other organizations are spreading their political messages. The main focus of this study will be to examine what makes university students click/ignore political content in their Facebook feed. The purpose of this study is to examine university students’ attitudes and their behaviours towards political content on Facebook. Since they, statistically, are a group of people that use Facebook in a great extension and since social media is a quite young phenomena, it is of great interest to find out reasons for interest/disinterest concerning political content on Facebook. A quantitative survey was conducted with 67 university students from KTH with the purpose of gathering raw data. We complemented the survey with a qualitative study that went on for three days. The results from our studies show that there are several reasons why university students choose to click/ignore a link with political content. From these results we have identified and focused on the most recurring reasons to what causes that leads to interest/disinterest for political links. We have come to the conclusion that the students foremost click on a link with political content when they have some sort of self-interest in the political content of the link. Furthermore, they also click when they have a relation to the political subject, are interested in a specific politic issue, have a will to understand other political perspectives (than their own) and when they have a will to simply keep themselves updated. The differences between these reasons, which are closely related, are explained furthermore in the discussion part. The main reasons to why they choose to ignore political content in their Facebook feeds are; trouble relating to the political subject, no interest for politics and scepticism towards the information source. Sociala mediers snabba utveckling och deras stadigt ökande användarsiffror bland framförallt unga vuxna gör att var och varannan högskolestudent i dag finns tillgänglig på ett antal sådana medier. Det största sociala mediet av dem alla, Facebook, har under de senaste åren utvecklats till en politisk mötesplats där politiker, partier och andra organisationer sprider sina politiska budskap. Tyngdpunkten i denna studie kommer att ligga på att undersöka vad som får högskolestudenter att klicka på respektive bortse från politiskt innehåll i sina Facebookflöden. Syftet med studien är ta reda på högskolestudenters inställning till och deras beteende rörande politiskt innehåll på Facebook. Då de är en grupp som i stor utsträckning använder sig utav Facebook, samt att politik i sociala medier är ett tämligen ungt fenomen så är det av intresse att undersöka vilka orsaker som leder till intresse respektive ointresse för politiska inlägg. En kvantitativ enkätundersökning genomfördes med 67 högskolestudenter från KTH för att samla in rådata. Vi kompletterade enkätundersökningen med en kvalitativ loggboksstudie som pågick i tre dagar. Resultaten från undersökningarna visar på att det finns många anledningar till varför högskolestudenter väljer att klicka på en länk med politiskt innehåll respektive bortse från den. Vi har från dessa resultat identifierat och fokuserat på de mest återkommande anledningarna till vad som leder till intresse respektive ointresse för politiska inlägg. Vi har dragit slutsatsen att deltagarna främst klickar på en länk med politiskt innehåll när de har ett egenintresse för det politiska ämnet i länken. Vidare klickar de även när de har en relation till det politiska ämnet, är sakpolitiskt intresserade av ämnet, har en vilja av att förstå andra politiska perspektiv (sett till sina egna) samt när de har en vilja att hålla sig uppdaterad. Skillnaden mellan dessa anledningar, som är nära besläktade med varandra, förklaras mer djupgående under diskussionsdelen. De centrala anledningarna till att de bortser från politiskt innehåll i sina Facebookflöden är; svårighet att relatera till det politiska ämnet, inget intresse för politik samt skepsis till informationskällan.
Databáze:	Networked Digital Library of Theses & Dissertations
Externí odkaz:	http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-177866 Zobrazit plný text záznamu