| Autor: |
Lilja, Marcus, Bergsten, Andrea |
| Jazyk: |
angličtina |
| Rok vydání: |
2009 |
| Předmět: |
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| Druh dokumentu: |
Text |
| Popis: |
This paper is based on the concept that Values drive value, a theory investigated by Bo Enquist and his colleagues at CTF in Karlstad. Our research attempts to see if the values of a supplier really matter to the purchaser. The focus of our research is two organizations that have official values that play a major part in the organizational decision making, culture and marketing. Currently there is a consensus that the culture is an essential factor in creating successful businesses. |
| Databáze: |
Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
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