Augmented Reality, the future of marketing? : A qualitative study investigating consumers' perceptions of Augmented Reality Marketing within the context of High Involvement Products

Autor:	Eskengren, Eveline, Hultin, Elin
Jazyk:	angličtina
Rok vydání:	2022
Předmět:	'Augmented Reality' (AR) 'Augmented Reality Marketing' (ARM) High Involvement Products Digital Marketing Consumer Perceptions High Involvement Product Purchases Business Administration Företagsekonomi
Druh dokumentu:	Text
Databáze:	Networked Digital Library of Theses & Dissertations
Externí odkaz:	http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-56745 Zobrazit plný text záznamu