| Autor: |
Chen, Kechen, Yu, Di |
| Jazyk: |
angličtina |
| Rok vydání: |
2014 |
| Předmět: |
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| Druh dokumentu: |
Student thesis<br />bachelorThesis<br />text |
| Popis: |
The main topic of this thesis is to study the connection between Service Supply Chain Management (SSCM) and Customer Satisfaction (CS). The study is based on the factors of SSCM for receiving CS and its implementation.One of the major contributions to the connection between SSCM and CS has been the awareness to flexibly and efficiently manage logistics and deliver to the end user in time and at the same to achieve an increased brand image/reputation for the company. SSCM is an essential part of a company's inventory management and it's supply chain. On the other hand, CS is an integral part of a business as making consumers content and meeting their requirements is crucial for a business' survival. SSCM and CS are inextricably linked.In this thesis, Walmart has been used as the case for the authors to carry out the research. Because of the unique feature of the Chinese retail market, the Chinese retail market has been also discussed as the business background of Walmart. The first-hand data has been offered from interview by E-mail and social website to the staff of Walmart and 90 feedbacks of questionnaire. The literature review and qualitative analysis have been used to analyze the case for research. The importance of SSCM in dealing with CS and its implementation has been explored in this thesis. |
| Databáze: |
Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
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