| Popis: |
The company’s survival is dependent on digitalization. This I because they need to adapt to the customer value, keep their market shares and this will contribute to the company’s growth. One industry that is behind everyone else in the digitalization work is the real estate industry. There are a lot of digital tools that can be used, but despite this, not many of this are used today. If the real estate company’s start to digitalize their work, there are possibilities to increase earnings and cost savings. The purpose of this study is therefor to gain a better understanding for how public housing companies can work with digital tools in facility management that can lead to cost-savings. In this Study an abductive research approach has been used. Furthermore, a qualities study has been implemented where the authors have interviewed nine different companies that are a public housing company. By gathering theories from earlier research studies, the theoretical framework was created. Based on the results from the collected empirical data and the theoretical framework it is a fact that the real estate industry is behind the digitalization work compared to other industries. This because they are not exposed to competition and therefor, they do not have the incentive to change. The will is there but a lot of company’s do not see the economical win and consider the investments costly. |
