Mobile payment analysed from the aspects of Kano model

Autor: Kodó, Krisztina, Hahn, Isabel
Jazyk: angličtina
Rok vydání: 2017
Předmět:
Druh dokumentu: Text
Popis: By applying the Kano Model on mobile payment, the paper aims at giving an overview on thebasic, performance and excitement requirements that affect customer satisfaction. In this paper,mobile payment customer requirements are compared to former research conducted onpayment methods in general. Furthermore, each requirement is divided into two parts focusingon Business-to-Customer and Business-to-Business aspects. The findings of the paper werethat while there is still some overlapping between general payment method and mobile paymentmethod requirements, some requirements such as security, fake-proof nature, reputation andreliability of the method has transformed and became more important. Furthermore, due totechnological advancements new customer requirements occur.
Databáze: Networked Digital Library of Theses & Dissertations