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The purpose of this thesis is to contribute knowledge about what pregnant people’s information behaviours look like. With this study, we want to find out how people who are currently pregnant seek and avoid information and how they experience information is being conveyed to them. Based on earlier research the study looks for these answers using a web survey and a qualitative and quantitative content analysis. The study uses McKenzie’s (2003a) model of information practices and Sweeny et al. (2010) research on the concept of information avoidance. Due to the lack of access to research in this area, this quantitative and qualitative study tries to extend the knowledge by examining information habits from fortycurrently pregnant individuals, from a library and information science perspective. We examined how the pregnant persons seek information, what information they are passively assigned and what information they actively avoid. The results in this study show that pregnant women have a great need for information. They actively seek information to get answers to questions related to pregnancy, childbirth, and life after childbirth. They value reliable, fact-checked sources and they want the information to be true and based on science. This also means that they avoid sources where they see a risk that the information is incorrect. They are also assigned information in numerous ways, such as receiving tips on where to find pregnancy-related information. |
