| Autor: |
Thulin, Gustaf, Brandt, Rasmus |
| Jazyk: |
švédština |
| Předmět: |
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| Druh dokumentu: |
Text |
| Popis: |
Outsourcing is today a common phenomenon among businesses in most industries. The term outsourcing means transferring the responsibility of performing a certain function to an external supplier. There are usually certain methods to investigate the effects and the outcome of a function that is performed by the company itself. When this function is performed by an external party, the complexity of the function will increase.This leads us to our purpose: Based on different theories clarify how a company ensures a desired effect out of marketing when this function is outsourced to a certain retail- and advertising agency.In this essay we have defined us to study one of Sweden´s leading mobile operators who have outsourced their sales management to a retail- and advertising agency. To get an additional point of view, we have included one of the mobile operator´s intermediates, which is a selling agent whose sales function is led by the retail- and advertising agency. |
| Databáze: |
Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
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