A Study on Site Selection Factors Affecting Store Performance : The Moderating Effect of Business District
| Autor: | CHEN, KUNG-HSING, 陳功興 |
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| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 108 Taiwan ranks second in the world for convenience store density (CVS). CVS con-tinues new store expansion, but in the meantime, retailers are closing stores due to dis-appointing sales, which indicates practical challenges in store location decisions. Thus, it is vital to identify critical site-selection factors for store expansion, which may boost chance of success in store profitability and avoid more closures. Given a lack of existing literature well-supported by empirical evidence on this top-ic, this paper aims to bridge the gap between academic literature and business practi-tioners in a pragmatic perspective. This study applies a two-way fixed effect panel data model to identify critical site-selection factors in retail performance regarding revenue and profit and aid in the understanding of the moderating effect of business districts on site-selection decision and store performance. The results of the study demonstrate the critical site-selection factors vary with performance measures, namely revenue and profit. In addition, the business districts have shown significant moderating effect on store performance. Furthermore, the find-ings provide empirical support that the site-selection factors promoting revenue may not essentially generate actual profit. Henceforth, profit would be a more appropriate per-formance measure in selecting locations. Importantly, the results can effectively help re-tailers to formulate a site location strategy accordingly in response to different business districts to achieve successful new store openings. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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