The Study of the key to the success of the transitional professional players in the elite e-sports contest
| Autor: | LEE,HUI-CHUN, 李惠君 |
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| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 This study is based on Ajzen's "Planning Behavior Theory" (TPB). SEM is used to analyze the relationship between behavioral ideas and outcome evaluation, attitudes, subjective norms, behavioral control perceptions, and behavioral orientations. The conclusions and recommendations of the research can provide reference for the marketing strategy of Taiwan's major international e-sports competition. And this study will verify the product of the belief and outcome evaluation, the product of the normative belief and the compliance motivation, the product of the control belief and the perceived strength, the attitude, and the subjective norm in the "China's excellent e-sports players' transitional professional behavioral tendency model". Behavioral control perception, behavioral tendency, and their influence on each other. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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