Study on the Marketing Behavior of Sharing Vehicles in the Model of Technology Acceptance
| Autor: | Cheng-Che Tsai, 蔡承哲 |
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| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 Vehicles play a vital role in human daily life. Therefore, technology is improving constantly and evolving gradually. However, not everyone can afford a car. Thus, the government in Taiwan is promoting “Sharing Economy” positively. By the transformation of economic structure and the increase of environmental awareness, sharing vehicles will become the main feature soon. In addition, there are more and more consumers that realize the business mode of sharing vehicles. The study explores the purchasing behaviors of the consumers by perceived ease of use, perceived usefulness, attitude toward using and reputation. Besides, the research aims at the consumers at the age of 20 to 60 with driver’s license and collects 660 effective questionnaires. Thus, the statistical software SPSS AMOS20.0 is applied to analyze the reliability and validity, in the end, verify by structural equation modeling (SEM). The study finds that subjective consciousness is significantly related to intention to adopt sharing vehicles system. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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