The Case Study of Luxury Used Car Dealer:The Case of B Company
| Autor: | CHU, MING-CHING, 朱明欽 |
|---|---|
| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 The purpose of this study is to look at the case of the second-hand auto dealer industry. Starting from the overview of the automobile industry, we will introduce the current industrial status of the United States, China, and Taiwan, and then compare the differences between the two companies A and B, which are related to the case company, and then return to the case B company profile and business philosophy. Value, as well as actively improve the system management project, introduce the case company's customer-to-customer operation process, and conduct 4P analysis and SWOT analysis on the case company to understand the advantages and disadvantages of the case B company, which will enable the future case B company to expand its operation scale. Through the case study of this study, we can also provide a successful experience of relevant domestic second-hand car dealers' reference cases. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|