Explore Consumer Spending Behavior in the Option Vending Machine Store
| Autor: | HSU, WEN-YAO, 許文耀 |
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| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 Taiwan was first brought to Japan by SEGA. In 2000, it replaced the past doll machine with a non-electronic game machine and the name of the vending machine. According to the statistics of the Ministry of Finance, between 2013 and 2016, the number of doll machine stores increased from 169 to 920, and the total turnover increased from 60 million to 470 million. In 2017, the whole Taiwan has reached 2037 folder doll shop. The total turnover exceeded 700 million yuan. This study aims to explore the impact of product quality, product brand, and product price on perceived value, and further influence on the willingness to purchase by influencing perceived value, with consumers of selected vending machines as the research object. This study finds that if companies want to increase consumers' willingness to purchase, they must first enhance the perceived value of consumers, and the most effective way to enhance perceived value is to enhance the brand of the product. In addition, if companies can improve product quality and make them more attractive to consumers, they can enhance their competitiveness. In addition to establishing a good product brand and producing excellent product quality, if the company feels that the purchase of the product is worth the money, it will surely stand out among the many competing peers, so set a reasonable product. The price will inevitably increase the consumer's willingness to purchase the product. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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