Exploration Study of Tourist Impact on Cultural Heritage Preservation Value Acknowledgement、Heritage Tourist Attraction and Visit Satisfaction：Ming Dynasty King Ning Jing Tomb in Hunei District

Autor: SHI, XI-TIAN, 史西田
Rok vydání: 2019
Druh dokumentu: 學位論文 ; thesis
Popis: 107
This research aims to investigate the status and significant differences of tourist Impact on cultural heritage preservation value acknowledgement、heritage tourist attraction and visit satisfaction. The research was conducted by the self-made questionnaire 「Tourist Impact on cultural heritage preservation value acknowledgement、heritage tourist attraction and visit satisfaction」and deployed purposive sampling method. 280 questionnaires were distributed to tourist visitors of Ming Dynasty King Ning Jing Tomb, and 261 valid questionnaires were returned. Surveyed results were compared through descriptive statistical analysis, t-test, f-test and Scheffe’s method to examine the analysis, and the findings are as of the following:. 1.Tourist have positive and prominent level impact on cultural heritage preservation value acknowledgement、heritage tourist attraction and visit satisfaction. 2.Significant differences were identified for tourist impact on the cultural heritage preservation value acknowledgement due to gender difference, factors such as "Emotional aspect", "education aspect" were significant, result showed male are higher than female. In the degree of heritage tourist attraction, factors such as "building facilities" and "spiritual aspect" were significant, result showed male are higher than female. Factor such as "service aspect" result showed female are higher than male. In the degree of visit satisfaction, factor such as "cultural heritage" were significant, result showed male are higher than female. 3.Significant differences were identified for tourist impact on the cultural heritage preservation value acknowledgement due to different resident areas of visitors, factors such as "history of literature", "emotional aspect", "spiritual aspect " and "economic aspect" were significant, result showed local tourists are higher than foreign tourists. In the degree of heritage tourist attraction, factors such as "building facilities" and "spiritual aspect" were significant, result showed local tourists are higher than foreign tourists. In the degree of visit satisfaction, factor such as "psychological aspects" was significant, result showed foreign tourists are higher than local tourists. Factor such as "cultural heritage" was significant, result showed local tourists are higher than foreign tourists. 4.Significant differences were identified for tourist impact on the cultural heritage preservation value acknowledgement due to differences in education, factors such as "history of literature", "emotional aspect ", "education aspect " and "spiritual aspect" were significant, result showed those with educational level of junior high school level or above are higher than those elementary school or below. In the degree of heritage tourist attraction, factors such as "building facilities" and "spiritual aspect" were significant, result showed those with educational level of college degree or above are higher than those with junior high school or below. In the degree of visit satisfaction, factors such as "psychological aspects" and "cultural heritage" were significant, result showed those with educational level of junior high school level or above are higher than those elementary school or below. 5.Significant differences were identified for tourist impact on the cultural heritage preservation value acknowledgement due to age differences, factors such as "history of literature", "emotional aspect", "education aspect", "spiritual aspect" and " economic aspect" were significant, result showed those with age 21 years and above are higher than those 20 years and below. In the degree of heritage tourist attraction, factor such as "spiritual Aspect" was significant, result showed those with age 31 years and above are higher than those 20 years and below. In the degree of visit satisfaction, factors such as "psychological aspects" and "cultural heritage" were significant, result showed those with age 21 years and above are higher than those 20 years and below. 6.Significant differences were identified for tourist impact on the cultural heritage preservation value acknowledgement due to occupations differences, factors such as "history of literature" and "emotional aspect" were significant, result showed public employees, industrial/business workers, agriculture and retirees are higher than students. Factors such as "education aspect" and "spiritual aspect" were significant, result showed public employees, industrial/business workers and retirees are higher than students. In the degree of heritage tourist attraction, factors such as "environmental aspects" and "building facilities" were significant, result showed public employees, industrial/business workers, agriculture and retirees are higher than students. Factor such as "spiritual aspect" was significant, result showed public employees, industrial/business workers and retirees are higher than students. In the degree of visit satisfaction, factor such as "psychological aspects" was significant, result showed public employees, industrial/business workers, agriculture and retirees are higher than students. Factor such as "cultural heritage" was significant, result showed public employees, industrial/business workers and retirees are higher than students. 7.The result of this study indicated, cultural heritage preservation value acknowledgement、heritage tourist attraction and visit satisfaction tend to be lower for those tourist characteristics of younger aged、unmarried、student and those not from Hunei suburb. Cultural heritage preservation value acknowledgement、heritage tourist attraction and visit satisfaction tend to be higher for those tourist characteristics of those with job/career、married or elderly aged retiree and those live in Hunei suburb.
Databáze: Networked Digital Library of Theses & Dissertations
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