The Study on Visual Interactive Analysis Platform of Retail Industry — Taking Tableau Platform as an Example

Autor: YE, ZI-LING, 葉子鈴
Rok vydání: 2019
Druh dokumentu: 學位論文 ; thesis
Popis: 107
With the rapid development of technology, people can collect different information from more channels through different information devices. These materials are accumulated one by one and eventually aggregate into so-called "big data". With the development trend of big data issues, many scholars have put forward relevant research. However, after a series of processing and analysis of "Big Data", the most important thing is how to present the information clearly to the user. Data visualization is one of the methods of presenting data. If it can be visualized through the data, it will receive The conversion of the information into a clear and useful information can help us to interpret and use the data, and can help decision makers and scholars make appropriate decisions and judgments, and relatively reduce the cost of reading large amounts of information. Time or human resources. This study uses the North Wind sample database provided by Microsoft as a source of data, and through the data visualization design tool - Tableau Desktop, to design different visual charts for the data fields, and finally integrate the various charts into the visual dashboard to assist We interpret the correlation between the various materials to find out what is implicit. Finally, this study successfully used Tableau Desktop to propose a data visualization interactive analysis platform, which can help users to interpret data, and also help users to mine deeper information hidden in the data, and to assist decision-making and analysis.
Databáze: Networked Digital Library of Theses & Dissertations