Design for Brand Image on Visual Identity System-An example of Bakery House
| Autor: | YAP HONG ANN, 葉楓安 |
|---|---|
| Rok vydání: | 2018 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 With the enormous development of the market economy, the brand quality has drawn increasing attention from the public for its influence in the demand of the product. Nowadays, brand image has become one of the key criteria for the consumers'' choice of a particular product. Brand image matters because it establishes a unique impression among various products so that consumers are attracted and recognized it as a distinct product. In this study, we integrate the concept of natural scenery and human culture of the locals through the complete visual identity system design to create a brand image for a local Bakery House located in Da''ai Village, Shanlin District, Kaohsiung City. Through our designs, we hope to enhance the consumers experiences by delivering a natural, healthy and risk-free vibes and impressions on the Bakery House to the consumers. Meanwhile, we hope to promote the good quality agricultural products of Shanlin while generating more job opportunities and assist in the development of six-level industry of Shanlin District. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|