Applying Analytic Hierarchy Process toIdentify Wedding Venue Selection Factors
| Autor: | Kun-Shan Lin, 林坤山 |
|---|---|
| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 Couples who are planning for their weddings would like to have a warm and romantic wedding ceremony. However, to choose the best venue among many possibilities would be a tough choice for the bride and groom. This study intends to construct a framework for choosing the best wedding venue. The Analytical Hierarchy Process (AHP) method was adopted to fulfill this purpose. A list of factors regarding wedding venue selection was identified by summarizing from related literature. The factors were then categorized by fifteen (15) experienced wedding planners who had planned for over 30 weddings. Six (6) major and 20 minor principles were identified. The principles were further evaluated and weighted by Experts. The weight of each principle was calculated via weighted factors analysis. The six (6) major principles and their relative weights obtained via APH analysis were: transportation (0.04), venue space (0.21), interior decoration (0.18), service quality (0.34), wedding-banquet package (0.09), and catering features (0.14). The 20 minor factors are: traffic accessibility (0.45), parking space (0.27), pickup service (0.29),layout (0.44), maximum table setting capacity (0.32), aisle width (0.24), stage (0.14), flora decoration (0.12), venue lighting (0.26), ambience (0.37), sound insulation (0.11), service attitude(0.48), wedding process (0.14), catering quality (0.37), promotion project (0.54), price/value ratio (0.33), banquet agenda (0.14), food quality (0.61), food & beverage category (0.18), and plate presentation (0.21). |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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