Research on fundraising by non-profit organizations~A case of APEX Charity Foundation
| Autor: | Yang Hair, 楊惠茹 |
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| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 In recent years, China's foundations have become a hot topic of discussion in the academic and practical circles. Due to the commercialization of foundations established by private enterprises, the operational connotation is similar to that of social enterprises, and the business model is still in its infancy. This paper first discusses the types of non-profit organizations and their causes. In the case of the research and analysis of the Taipei City Foundation, the Ding Ai Charity Foundation, for example, the "Guidelines for the Establishment of Licensing and Supervision Guidelines for Foundations" and the "Fundraising Strategy" Analyze to understand how the government manages the operations and behavior of the Foundation of the Foundation in terms of regulations. This study uses in-depth interviews and participation in case volunteering from organizational mission and strategy, marketing concepts and management, public relations, human resources, and “fundraising strategy” pivotal issues. Nonprofit organizations must undertake charitable relief services. Social responsibility and the meaning of interpreting social behavior. This study finds that the foundations established by private companies need human and material resources. Because of the high homogeneity and competition, and often the impact of the global economic cycle, marketing strategies must be used in the implementation of the “fundraising strategy”. To increase financial resources, we must not only rely on passive subsidies and fundraising, but also develop innovative business models that can be self-sustaining and sustainable. In addition, China's foundations gradually use small amounts of funds to transform into social enterprises to solve social problems with innovative models. Keywords: Consortia Foundation, non-profit organization marketing management, charitable public welfare, fundraising strategy |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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