Study on the Competitiveness and Marketing Strategies of After School Childcare Center
| Autor: | HUANG,PO-SHUO, 黃柏碩 |
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| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 Due to the oversupply of children's after-school care centers, the impact of post-employment law, and the increasing demand and choice of parents, understand their strengths, weaknesses, opportunities, and threats in numerous competitions. And propose different marketing strategies for its competitiveness analysis. This study mainly focuses on the after-school care center in Daxi District of Taoyuan City. It is found that the parents in this area have higher basic salary. The research results are based on time matching, course completion and study, the concept of the center, environmental equipment, and legal. The case was filed and five items were analyzed. The different teaching methods, hardware equipment, and transportation locations also lead to corresponding marketing strategies. Through the formulation of the strategy, the industry can be used as a reference when it encounters the same problem in the future. Parents hope that after-school care center can match their off-duty time, or accurately grasp the child's class time, so you can use the online punch card system to instantly return to their parents about the time of arriving and leaving, to achieve the safety of parents. In addition, the use of the way of phone call to let parents understand the child's schoolwork and learning outcomes, even if the school homework is completed in the after-school care center. In addition, the concept of after-school care center must be included in the training program during staff training. If you persist, the parents who are identified must go to the class to ask. It is necessary to establish a secure environment. In addition, the updating of hardware and software devices is also important. Finally, legal filing is just as convincing as the government certification class, so it is great tool to directly emphasize legal filings at the time of enrollment, so that the sense of trust can be improved, which is also a big plus for enrollment. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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