The Dream of Technology on Entrepreneurship:The Case of T3D

Autor: Chia-Hsuan Tsai, 蔡嘉軒
Rok vydání: 2019
Druh dokumentu: 學位論文 ; thesis
Popis: 管理學院MBA
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Financing, marketing and talent recruitment are the three major challenges at the beginning of a startup. Technology enterprisers are mostly talented and skilled but lack a sense of the marketing. Taiwan 3D Tech, a company takes 3D printing as the development technology, has entered the emerging industry of 3D printing with the entrepreneurial attitude of teachers and students from the NTUST. To promote the concept of mobile 3D printer, Taiwan 3D Tech has produced a lot of related peripheral services and patent research and development. For instance, applying the patent for the research and developing the Visible-Light-Curing resin and linking to the mobile APP and online cloud services, which are for the purpose of providing more convenient use for makers and ordinary users. However, at the beginning of the establishment, Taiwan 3D Tech was faced a lot of problems: insufficient manpower, capital, etc. Fortunately, Taiwan 3D Tech is able to use the resources provided from the professionals and students in the campus. In addition to this, the Ministry of Economic Affairs had provided the Industrial Value Creation Program for Academia to support the preliminary development and commercialize its products by stepping onto the fundraising platform. This study is based on the Harvard case study research to develop. It is mainly to discuss how the founders to be brave of risks, explore opportunities, develop opportunities, analyze the business model of new venture companies, obtain the resources from the surroundings and integrate them for new purposes when resources are insufficient. Finally, by analyzing the case study, the company can be modify by the opportunity recognition of the external environment and adjust the actions of company to maintain the operation of future.
Databáze: Networked Digital Library of Theses & Dissertations
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