A Study on the Interface Tooltip Mode and User Experience for Mobile Online Store Shelves
| Autor: | Chia-Tzu Chang, 張家慈 |
|---|---|
| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 A customer’s shopping behavior in the past was based on purchasing on site and from online stores. With the advance of new technology, mobile commerce shopping behavior has become more popular. In the past, E-commerce only worked on computers. Since 2016, E-commerce has been transformed into "mobile e-commerce”, individual businesses have created their own applications (Apps) in order to make consumers more convenient. The economic take-off has made consumers a growing number of commodity. For those products which are brand new or have only been used once, to prevent from causing waste, the consumers start selling used commodity on the web. The Consumer to Consumer (C2C) market has been booming since then. In this study, the author investigates how to make it easier for users accessing used commodity from a large screen computer to a small screen mobile device. The purpose of this study is to understand the task interaction between the user and the mobile interface based on the user’s experience. Through the pilot study, users would try to use the mobile apps available in the market to help summarize the advantages and disadvantages of the interface designs. The advantages were preserved and the disadvantages were improved by adding the "prompt mode" to the post-test prototype. This would make users’ completion of on-line process more quickly. The verified experiment is a 2 (user experience) by 3 (tooltip mode) two-factor experiment. The participants were required to perform the tasks and their task performance were measured. That is, participants’ task time and subjective evaluations, such as Questionnaire for User Interface Satisfaction (QUIS), subjective experience evaluation (i.e., USE questionnaire), and System Usability Scale (SUS) were collected and analyzed. In the end, research conclusions and recommendations were presented. The research results are summarized as follows: (1) In the Tooltip Mode, the “Overlay Tooltip” is better for users who have no experience on launching products on the online store. The tooltip information clearly allows the inexperienced user to quickly complete the learning. (2) The "Embedded Tooltip" is better for users with experience in launching products on the online store. Experienced users have already had knowledge in task operations. Only when the button position is different, the user needs the tooltips. Otherwise it might interfere with the user’s task process. (3) In Tooltip Mode, the inquiry button can popup on the home page, letting the user to make his/her own decision based on his or her past experience. (4) Adding a color box at the background when filling in the product information is a way to guide the user to the next step, so the user will not be frustrated if he or she does not know what to do next. (5) The feedback color of the completed task can be assured by the safe green color. Whereas red color is more likely to make people nervous, it is not suitable for using it on the hint of completing the process. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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