Disruptive innovation for Drinking Market - a case study of China Gong Cha
| Autor: | Lydia Chu, 朱婉卿 |
|---|---|
| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 In June 2016, GongCha Korea, a subsidiary of the well-known bubble tea in Taiwan, have signed a letter of intent to acquire the parent company for KRW 100 billion (NT $ 2.81 billion). A Taiwan’s non-famous bubble tea brand, actually in the overseas development of 750 stores in China and South Korea 370 stores, or even a rare show reverse acquisition. This case is to show the Entrepreneurship & Crisis management. It described Dr. Shih tried to dig out the success opportunity in other place after found out the local hotel group growth bottleneck and the chaos market in 2010. He decided to enter to China for bubble tea business. At the same time, he needs to overcome the difficulties of industries crossing, cross-strait market differences, the China market competition, all the resources integration, but also bear the burn capital. After one year of internal adjustment and external research and observation, and years of experience in hotel management into the new business, Shih President and everything is ready to implement store strategy in 2012, the rapid growth of 100 stores.。 In 2013, the number of stores reached 150, the situation seems to be smooth, but there was still be gap from what Dr. Shih expected. Meanwhile, Dr. Shih felt business crisis, so he reviewed the enterprise resources, and began to introduce the brand culture and market segmentation. How did Dr. Shih do to take into account the quality, market acceptance and expansion of shop? In 2016, the number of shops reached to 750. Meanwhile, since the technology outflow and brand imitation, the number of cottage shop has been as high as 2,000, what will Dr. Shih do to break through the encirclement when faced to the highly competitive drinking market and the more and more cottage shops? Dr. Shih only said: Even in inferior studies and employments there is something worth being looked at; but if it be attempted to carry them out to what is remote, there is a danger of their proving inapplicable. Therefore, the superior man does not practice them." |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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