How does an ESG-Oriented Social Enterprise Start-Up Make Profit? A Case Study of Taiwan Blue Magpie Tea
| Autor: | YU-PING CHOU, 周玉萍 |
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| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 Based on case study research method, this study discusses how an ESG-oriented social enterprise start-up has been trying to get balance between ecosystem and economy. With the entrepreneurship, Mr. Huang Po-Chun founded the company of BlueMagpie Tea Social Enterprise Co. Ltd. As a social enterprise when he pursuing his doctoral degree at the Graduate Institute of Building and Planning, National Taiwan University after serving for the Society of Wildness and the Chinese Wild Bird Federation respectively. Based on the spirit of Satoyama Initiative, Mr.Huang began with the two proposals of Distributors Yielding Profits and Tea Farmers Yielding the Land, and Recovering the Drainage Basin, hoping to clarify and confirm the business model of the brand in order to reach the balance of ecosystem and economic livelihoods. Then, he and his team utilized the mechanism of ambidexterity to expand their action plans. On the one hand, his team has been continually serving for the tutoring for the children of tea farmers, then wining trust from farmers in order to convince them to change their way of farming as well as involving famers in the pricing model to raise the purchase price. On the other hand, all the tea products have been undergoing full inspection for pesticide residues to gain consumer confidence. In addition, the company invited tea farmers to run the business cooperatively, guiding farmers to create value through branding. Further, Mr. Huang and his team also implemented many activities which were different from the past to help farmers’ living, such as the educational program in the farmland, volunteering activities, and one-day tour in the tea mountains. They also held workshops for the tea farmers and their offspring, winning back their recognition to the home business and reconstructing the cultural landscape in the villages. The team has been cooperating with companies that highlighted social responsibilities on corporate contracts of the tea farms and working holiday for their employees etc. To reach the goal of eco-village and based on the strategy of Recovering the Drainage Basin, Mr. Huang has been proactively assisting to expand the commercial channels for these farmers who adopt environmentally friendly farming to sell their products. The combination of farming and education model can also be utilized in other areas that have the conflicts between ecosystem and economic development. Mr.Huang has been acting as a pioneer to assist farmers for creating and enhancing the values of Pin Lin areas, with the expectations to reach the balance of environmental sustainability and economic development. This case is an ongoing development case. The discussions can be considered as a reference for other social enterprises that involve environmental sustainability. It would be of valuable references to those have to compromise between ecosystem and economic development. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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