Strategy of Taiwanese Internet-only Bank: Case of LINE Bank

Autor: Hung-Chieh Huang, 黃虹傑
Rok vydání: 2019
Druh dokumentu: 學位論文 ; thesis
Popis: 107
After Taiwanese Financial Supervisory Commission announced the policies about internet-only bank, some companies in financial industry are nervous, and some qualified firms are excited. Consequently, there are three groups fighting for two licenses. At this moment, before the results of licenses come out, the future of Taiwanese is ambiguous and curious. Therefore, I collect official data, academic theories, international experiences, and companies’ information, to analyze and figure out how internet-only bank’s future would be and what strategies should it adopt by case study method. Hope to give some advices based on strategy, academy, and experiences to internet-only banks. Due to Line bank’s background and development history is similar with successful cases in Asia, I picked Line bank as a target to focus, analyze, and elaborate internet-only bank’s possibilities and advices in Taiwan. Although there are some strategic advices and conclusions, Taiwanese internet-only bank industry doesn’t even start.Therefore, there will be lots of changes and accidents that I might ignore. Consequently, research for the follow-up development and impacts is necessary and expected.
Databáze: Networked Digital Library of Theses & Dissertations