Explore Chunghwa Telecom's CSR Strategies by the Practice Experience of PLANET Technology
| Autor: | Wei-chuan Lin, 林維娟 |
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| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 The impact of climate change on the world is gradually increasing. As one of the consequences, the casualties and property loss caused by natural disasters are also growing. Thus, "assessment of climate risks" has been a urgent and critical topic for the sustainable operation of modern enterprises. Specifically, mitigation of and adaptation to climate change have become the responsibility of enterprises'' sustainable operation. The enterprises must implement the response measures in the daily operations to reduce the negative impact on the environment, and to fulfill the corporate social responsibility. Chunghwa Telecom has promoted the "Corporate Social Responsibility (CSR)" for more than 10 years. Although the CSR related projects are numerous, the general public knows very little about them and even have no impression. Moreover, the promotion of CSR practices has not been productive because the lack of consensus within Chunghwa Telecom. From outside point of view, our peer corporations have gradually caught up with us in variety of CSR evaluations and awards. Therefore, it is urgent for us to figure out innovative ways to significantly improve our CSR efforts and recognition. The PLANET Technology, the small giant in the CSR industry, is well-known for its diverse participation in CSR. It has also been repeatedly recognized in the evaluation of various CSR awards. This study aims at understanding the CSR strategies from the PLANET Technology to be a reference for Chunghwa Telecom''s intensive CSR. Three aspects and critical successful factors are concluded and explained in the following. (1) Economic aspect - Good business performance, transparent information delivery, comprehensive employee care, and forward-looking industrial layout - Key success factors: the spirit of persistence and open mind (2) Environmental aspect - Mastery of trend, set up clear standards, solid program execution, and accumulation of system feedbacks - Key success factors: Clear criteria and commitment to the implementation (3) Social aspect - Shaping focused topic, interactive social participation, diverse partnerships, open cross-border exchanges - Key success factors: A good appeal and the power of the collective |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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