Business Model Innovation of Chatbot on Dating APP
| Autor: | Yi-Chun Shen, 沈奕均 |
|---|---|
| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 Nowadays, people change their behavior on dating from offline to online, and then from the dating site to the mobile device. In addition to the more detailed matching conditions and location-based search, the dating software also competes for different services to meet the needs of users, thereby creating more value and revenue. Dating software industry grows about 3% to 5% each year. However, due to the large number of suppliers and less differentiation, this industry also has a very fierce competitive environment. Whether it can make good use of new technologies to innovate, improve the barriers to entry and product differentiation, and increase the number of users and the loyalty of users have become the core competitiveness of the industry. After the literature collation and industry analysis, this paper sorts out the problems and bottlenecks encountered in the current operation of dating software, including users in the search, awareness, interaction, loyalty and other related issues, and then dismantle the traditional dating software system operating mode. At the same time, with the most discussed innovative technologies such as big data, artificial intelligence, etc., how can we combine chat bot applications to create an operating model that is different from traditional dating software, and become a more active and positive one to create more contact points with users. Each contact point can create opportunities for the dating software to provide more extended services, increase the user''s adhesion, and develop new profit model and brand difference. Finally, this study uses the Value Creation Cycle to re-disassemble the system architecture and find out the value-added bonus of the dating software robot. From technology innovation, alliances with brand owners, online extensions to offline access, and the realization of providing easy and fun friendships for everyone as a vision, catching the popularity of the Internet and smart devices and big data analysis, artificial intelligence, and the rapid development trend of robotics to form a complete and continuous value innovation cycle. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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