A Preliminary Study of Service Employees' Innovative Behavior: An Investigation of Its Antecedents and Moderator
| Autor: | CHEN, CHING-YI, 陳靜怡 |
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| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 In a highly competitive commercial environment, organizations keep innovation and changing to adapt and create market demands. Creative employees who have innovation ability are very important to ensure a firm’s competitive advantage. However, in the past researches, there have not been congruent conclusions toward understanding of service innovation behavior. Therefore, this study reviews past researches and takes qualitative interview investigation in the first part. Then we integrate significant findings of past researches with our findings and results from first part’s investigation to develop quantitative investigation of second part. In our quantitative part, we use related psychosocial and organizational behavior theory to investigate predisposing factors, mediating factors, and moderator factors affecting service innovation behavior of employees. In the quantitative research, this study administers a survey on service innovation behavior to employees in the hairdressing industry and the technology service industry. The survey responses are analyzed using LISREL structural equation modeling. The empirical evidence shows that “Leader-Member Exchange”, “Team-Member Exchange”, “interactive relationship with customers”, “Group norms”, and “Self-efficacy” all affect employees’ innovation performance through “We-Intentions”. Besides, in the test of moderating effect, this study finds that “self-monitoring” intensity will positively reinforce the association between “Group norms” and “We-Intentions”; however, it does not moderates the relationship between “Self-efficacy” and “We-Intentions”. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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