What affects the Performance of Cross-border Electronic Commerce
| Autor: | Pin-Hsuan Chen, 陳品諼 |
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| Rok vydání: | 2018 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 In recent years, the development of cross-border e-commerce has also attracted close attention from SMEs in Taiwan. However, there are many problems and challenges involved in the cross-border transaction process, such as national policy decrees, warehousing logistics, product marketing capabilities, and differences in overseas market demand.Some platform service providers have established an ecosystem based on cross-border e-commerce business model, allowing Taiwanese suppliers to concentrate on developing brands while obtaining professional assistance and necessary services such as logistics, consulting and marketing. Based on the past literature and the roles covered by the cross-border e-commerce ecosystem, this study sorts out the important factors that must be considered in the cross-border e-commerce process of enterprises and integrates these factors into the TOE framework to explore whether these factors have an impact on the ability of the enterprise, and thus affect the business performance of the enterprise. A total of 420 valid questionnaires were collected through paper and online questionnaires. SmartPLS and SPSS were used for data analysis. The results showed that: (1) organizational factors had a positive and significant impact on firm’s capabilities. (2) technology factors had a positive and significant impact on firm’s capabilities. (3) firm’s capabilities had a positive and significant impact on business performance. (4) Platform function, platform selection and technology readiness are key influencing factors affecting the construction of technological factors. (5) Path strategy, human resources and company commitment are key influencing factors affecting organizational factors. (6) Third-party services and environmental pressures are key influencing factors affecting the construction of environmental factors. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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