A Study on Parents' Satisfaction and Repurchase Intention of Children Participating in Gymnastics Clubs
| Autor: | TSAI, SHU-HUI, 蔡淑慧 |
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| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 The purpose of this study is to understand the current situation and differences of parents' satisfaction and repurchase intention of children participating in gymnastics clubs, and to explore the correlation between parents' satisfaction and repurchase intention, and the prediction of parents' satisfaction and repurchase intention. In this study, the questionnaire survey method was used as a research tool to study the parents' of children involved in the gymnastics teaching system of Fly Kids, taking the questionnaire of "children participation in gymnastics clubs parents' satisfaction and repurchase intention scale". A total of 500 questionnaires were issued, a total of 495 recovered questionnaires, recovery rate of 99%, deduction of 2 invalid questionnaires, 493 actual effective questionnaires, the effective rate of 99.6%. The data obtained are analyzed by using the statistical methods of SPSS For Windows 22.0, such as descriptive statistics, single factor variable quantitative analysis, correlation analysis and multivariate stepwise regression, and the conclusions are as follows: 1. Children's participation in Fly Kids gymnastics teaching system.The majority of parents' have more women than men, between the ages of 31-40, with highly educated, married, unemployed, children learning more basic gymnastics, days of study and fewer years, and other background data. 2. In terms of the parents' satisfaction, system personnel professional to coach class patient guidance children feel the highest degree of satisfaction; Hardware and software facilities to improve the service personnel to deal with customer needs of the response to the highest degree of satisfaction; System service comfort to the internal ancillary facilities to feel satisfied with the highest degree of recognition; Children participate in gymnastics clubs parents' satisfaction overall configuration to the upper level. 3. In terms of the repurchase intention, if there are other venues to choose from, I will still choose Fly Kids gymnastics teaching system recognition is the highest; Recommend others to spend with relatives and friends if necessary, I will introduce the flying odd gymnastics teaching system to give them the highest degree of recognition; Children's participation in gymnastics clubs parents' repurchase will be the overall extent of the upper level. 4. There are significant differences in satisfaction among parents' of children who participate in gymnastics clubs with different background changes, and there are significant differences between children attending different pavilions and children learning for several years. 5.Children of different background variants participating in gymnastics clubs parents' repurchase intention. There is a significant difference between the children to participate in different houses of the pavilion a significant difference. 6. There is a significant positive correlation between parents' satisfaction and repurchase intention of children participating in gymnastics clubs. 7. Children participating in gymnastics clubs parents' have a high degree of satisfaction, there will be a higher repurchase intention. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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