Exploring the Knowledge Economy and Consumer Cognition by Novel Adaptation Films－A Case Study of 'Harry Potter'
| Autor: | MA, CHIA-LI, 馬嘉勵 |
|---|---|
| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 Since the 21st century, "knowledge" has replaced agriculture and industry. It became the mainstream of the economy because it conveyed information quickly. The development of science and technology made many dreams become reality. In recent years, film-related industries have developed vigorously. J.K. Rowlings "Harry Potter" series has brought a new face in novel adaptation film. It is different from the action and science-fiction movie. The "Harry Potter" series movie not only has the great box office in the world but also effects of the other movies. This study chose the "Harry Potter" series as the object for this reason. This study uses literature discussion to induction the definition of knowledge economy, novel adaptation films’ growth, and achievements of "Harry Potter" series’. We use the issuance of questionnaires to collect the profile, and do the descriptive statistics analysis, independent sample t test, and analysis of variance (ANOVA), to discuss differences between the movie consumers’ gender, age, occupation, and disposable will effect the knowledge economy, novel adaptation films and "Harry Potter" series. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|