The Impact of Relational Learning and International Marketing Strategy on International Market Knowledge
| Autor: | WANG, YUN-MIN, 王韻閔 |
|---|---|
| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 This research is to discuss how relational (Guanxi) learning effect on international marketing strategy to international market knowledge. As liberalization and world no-boundary is a prevailing subject in recent years, practitioners should have acquired great amount of findings for their particular purposes or sensation of micro environment to edge over. Relational learning is popular in Asian and Taiwan. An Asian enterprise is familiar with the socialized way to get market knowledge. In the term of internationalize practical, marketing is at the middle of whole process, up to research and development, and produce, down to direct contact each local market customer and competitors. It needs varieties and complicated knowledge to be master in each country through a close affiliation. Therefore, which is constructed by each relational base, we call relational (Guanxi) learning (Selnes & Sallis, 2003). Since relational learning is the source of the international enterprise access to international market knowledge for our country, but different manufacturers adopt different degrees. According to partnership relational learning’s related literatures, the research has three conceptions, the correlation with Inference relational learning, international marketing strategy and market knowledge. Among the relational learning orientation is based on the scale of Selnes and Sallis (2003). It is providing the right conditions for subsequent empirical research. The data of the samples collected by the official investigation will be analyzed by SPSS statistical software. Use some analysis mode, such as Descriptive statistics and Regression analysis etc. Explore the sources of knowledge adapted by international enterprise; effectively gaining the relative effect of international market knowledge. What matters, in this regard, the research topic is worth exploring. Researches taken into consideration include the following: Does relational learning have an effect on international enterprise acquiring international market knowledge? Is the effect of relational learning on international enterprise access to international market knowledge adjusted by international marketing strategies? Keyword: relational learning, international market knowledge, international market strategy |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|