The Research of Relevance Between Visual Cognition and Kansei Image- Take 'Truly Wireless Earbuds' for Example
| Autor: | WANG, YU-CHIEH, 王禹傑 |
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| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 Due to the rapid development of technology, many consumers who demand quality have gradually changed their needs and standards for purchasing headphones. However, in the past, these headphones have been limited by the wire interference of headphones for a long time, resulting in restrictions on activities. With the popularization of portable playback devices and digital audio, in-ear headphones, earmuff headphones, and even general Bluetooth headsets have become ubiquitous mass consumer electronic products. The "True Wireless Stereo Earbuds" was born. For high-involve consumers, most people usually evaluate the pros and cons by taking sound quality and function as the main considerations. Consequently, the destination of this research will follow the Evaluation Grid Method (EGM) to interview 10 consumers to explain their thoughts and senses, the other hand, is to classify the five aspect of factors, which are The Shape and Distinctive Feature, Form Follows Function, The Vision of Human Factor, Intuitive Design and Materials with Surface Processing. Through expert discussion to decide which adjectives value are mostly neutral, then using qualitative research results to convert into quantitative statistical data, by using this method, we will find out consumers Emotional Imagery, and decline out the component of factors, plus, merging Quantification Theory Type I Method to receive the concept elements. And finally, through Posteriori Test and Unplanned Comparisons to analyze the difference. In addition to demonstrating out is the consumer preferences related to truly wireless earbuds or not. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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