Study on the Credit Loans of Consumers--The Behavior of Vietnamese
| Autor: | HOANG PHUONG HOA, 黃芳花 |
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| Rok vydání: | 2019 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 107 Along with the economic development, consumer goods become rich, diverse with different types, different models, in accordance with the needs of buyers. However, with current income in Vietnam, most consumers cannot pay for all shopping needs at the same time, especially expensive items. Seeing this fact, banks have provided consumer lending services in a variety of ways to enable customers to satisfy their needs before being able to pay. Majority of previous researches focused on the influence of service quality on corporate image, and less on whether product cognition and product quality affect corporate image.Therefore, this study proposes that customers not only evaluate corporate image through service quality, but also evaluate corporate image through corporate product perception and product quality.The main purpose of this study is to explore the influence of product recognition, product quality and service quality on corporate image. A total of 478 questionnaires were collected in this study, among them 459 questionnaires were valid. The statistical analysis software of SPSS 20 was used for data statistics and hypothesis verification. The empirical results of this study show that: product recognition, product quality and service quality have a significiantly positive effect on corporate image.The influence of product quality shows significant differences among occupations and income conditions. The influence of service quality shows significant differences among ages, occupations and income conditions. The influence of corporate image shows significant differences among ages and occupations. Finally, this study provides some suggestions based on the research results, hoping to raise the corporate image of Vietnamese banks. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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